Consistency is Key to a Great Guest Experience

Lady Gaga. Metallica. Childish Gambino.

A great DJ can weave these artists together seamlessly – making everyone feel like they’re a part of the party.

It’s the same with the guest experiences (no – wait, before you close your browser, hear us out).

Everyone needs to feel included – whether you’re ordering online, through the app, at the table, or with rewards. It all needs to be a part of the same experience.

While we’d love to claim credit for this analogy, it was actually Sean Thompson, VP of Information Technology at Freddy’s Frozen Custard and Steakburgers, who used it at a recent conference.

His point is an apt one. Everything needs to work hand-in-hand to deliver a consistent, enjoyable experience across every touchpoint for your brand.

Technology plays a huge role in shaping this. The digital experience should be a reflection of your in-restaurant experience and your brand. It needs to be easy and smooth and leave the guests wanting to come back again and again.

In Sean’s words: “People want stuff that just works.”

With Ziosk, you can control everything down to the colors of the buttons, so the experience you design can be uniquely yours. We’ve already talked about how going digital can be a game-changer, so we wanted to highlight four ways Ziosk can help harmonize your guest experience.

Ordering

Restaurant tablet ordering should be as easy as pie. Instructions need to be as clear and intuitive, as if they were using an app they’ve used thousands of times.

 With Ziosk, ordering appetizers and desserts or re-ordering another round of drinks couldn’t be simpler. Guests are just a few taps away from sipping on that limited-time cocktail or enjoying that delectable piece of pie we mentioned above. Best of all, the Ziosk is decked out in branding throughout the visit – displaying drool worthy pictures and enticing messaging to snag an extra sale.

Payment

Checkout is where you want to be as seamless as possible and where your brand can shine. A clunky or dated POS system will just get in the way of your guests trying to leave, leaving them with a bad taste in their mouths at the end of their visit.

Ziosk’s pay at the table or Drop & Pay™ technologies are built to be uncomplicated. It’s tap, pay, done – guests are on their way whenever they’re ready with little waiting or hassle holding them back. Your brand stands out for its simplicity and friendly guest experience.

Loyalty – Earning and Redeeming

Restaurant loyalty programs need to be easy to use. For guests, it’s extremely frustrating and disappointing to try to accrue points or cash them in and not be able to do so. Loyalty is a big interaction point for your guests and your brand.

So when your loyalty program is part of the checkout process, earning and redeeming points is simple and straightforward. Enter your info, and everything you need is right there, right when you need it. It’s a great reflection of your program and brand – making guests want to engage with both more often.

Curbside/Pickup

Curbside pickup can be an inefficient process. Guests don’t want to have staff walk back and forth to take a name, grab an order, and charge their card at the POS – they just want to get their order and go.

Drop & Pay™ eliminates much of the waiting involved in the pickup process. Staff members just grab a Ziosk tablet and the guest’s order then head out to the parking space. Guests pick up and pay all in one trip – getting them back on their way with their order hot and fresh in a matter of seconds. It’s a quick stop that they won’t mind doing again.

Just like a great DJ, your guest experience needs to weave a variety of digital touchpoints together to deliver one consistent experience. Ziosk can help make ordering, payment, loyalty, and pickup seamless, ensuring an enjoyable experience that keeps your guests coming back.