Trending: Keep up with the industry with Drop & Pay™

In the restaurant industry, you either keep up or you get left in the dust pretty quickly. As consumer preferences evolve and innovative practices become the norm, being informed on trends, especially in restaurant technology, is an absolute must. 

A recently released study breaks down some emerging themes that are shaping the industry. It’s an insightful look at what’s important to restaurant owners and where they’re putting their energy and dollars. 

Looking at these, we saw that our Drop & Pay™ solution can address a number of the operational efficiency gaps and current shortcomings where these owners are looking to achieve better results in the future. So we dove in and broke down some of the emerging restaurant industry trends and showcased how Drop & Pay™ fits with where the industry is going. 

Improve restaurant efficiency through technology

Every brand is looking to do more with less. Restaurant technology can automate a lot of the tasks that take up much of a staff’s time – freeing them up to cover more tables, turn them faster and so much more. In fact, 100% of the survey respondents said they currently use technology to fill critical gaps when they’re not fully staffed. 

This is where Drop & Pay™ shines. It eliminates a lot of pain points during the payment process: waiting for the check, walking back and forth to the POS, taking the guest’s credit card and more. Servers simply put the digital check presenter on the table and that’s it – no waiting, no hassle and no manual input. It frees them up to do more instead of hovering and walking to process the payment.

Utilizing guest feedback for menus and marketing

We’ve talked about this before, but guest feedback is a powerful tool that can inform how a restaurant is run – from shaping menus to training staff to providing value and more. Almost 40% of people surveyed said they plan to implement the insights they gleam from their guest feedback. 

With Drop & Pay™, you’ve got a built-in guest feedback collection system. Right after payment, guests are prompted the complete a short survey about their experience. With a few taps, you’ve captured how they feel before they even leave the table. This simple way of collecting their in-the-moment opinions results in one out of three guests opting to complete the survey. 

Going Greener

Thirty-nine percent of respondents said they’re planning on using more environmentally sustainable sourcing and operations. Going green encompasses a lot in a restaurant – food waste, carry-out containers, carbon emissions and so much more are all part of the equation. 

One overlooked aspect of this is receipt paper. On an average visit, three different pieces are printed for each table. Multiply that by the number of tables you have and how quickly they’re turned, and it can add up quick. 

With a digital check presenter like Drop & Pay™, you eliminate the need for that altogether. Receipts are emailed to guests instead of printed (though they have the option to print one if desired), which drastically reduces the need for receipt paper. It also decreases the need to stock up on receipt paper, saving money, hassle and deliveries. 

Innovative technology will continue to be an investment 

As demonstrated above, owners are already investing in innovative restaurant technology options. That will only keep up as consumer preferences and technological advancements such as restaurant AI evolve.  

Drop & Pay™ is a dynamic payment system that enables so much more than just convenient paying. It enhances restaurant loyalty programs – effortlessly increasing signups, capturing activation and retention. Loyalty is a part of the checkout process with Paytronix, Punchh and other programs built directly in. It increases tips, with teams using Ziosk seeing a 20% increase, and it can even save on credit card processing fees over card-not-present rates.

Plus, Drop & Pay™ easily integrates with the leading payment processors and POS providers, such as Aloha, Xpient and Oracle. This lets you elevate your operation with having to overhaul your current systems – setting you up to successfully meet the demands of the future. 

As the future of the restaurant industry continues to take shape, it’s important to be informed on what trends are emerging. With Drop & Pay™, you can keep up with what’s shaping the industry now and be ahead of the game for where it’s going.  

META

Drop & Pay™ can help restaurants keep up with the latest trends in the industry, addressing a number of issues they’re facing today. It improves restaurant efficiency by eliminating the waiting, walking and hassle with cards that’s associated with the traditional payment process. Collecting guest feedback to use to optimize menus, staffing and providing value is built in with Drop & Pay™. Going green is easy – it almost gets rid of the need for paper receipts. And it’s an investment in the future while integrating with today’s current systems. Drop & Pay™ can help keep restaurants ahead of the game for where the industry is heading.